I recently began my first placement with Dai Sport, a welsh sporting website run by Graham Thomas. I decided I wanted to go on placement with Dai Sport as when I graduate I want to work as a written journalist, producing content similar to what is produced on the Dai Sport website. Also, Graham Thomas is one of the most well respected journalists in the country and the opportunities that this placement provided were very appealing to me and I felt they could stand me in good stead for when I graduate.
After conducting some research on their website, I noticed it said that Dai Sport were willing to take on aspiring journalists to give them experience and to give them a taste of what is required to make it in the industry. There were conduct details for Graham Thomas along with this so I emailed Graham to enquire about some work experience. He got back to me and we had a 20 minute phone call where we discussed how this placement could benefit me as a journalist and we discussed a two week attachment period which would be completed later in the year.
During my phone call with Graham I explained I had undertook some placement work in the previous week during the Hockey World Cup qualifiers which took place in Sophia Gardens where I wrote match reports, interviewed players and provided live tweets from the event. As a result of this Graham wanted me to conduct an interview with the captain of the Welsh hockey team and the CEO of Hockey Wales to do a feature piece on Wales qualifying for the Hockey World Cup for the first time in their history.
I contacted the press officer for the national hockey side who I had met the week earlier and she put me in contact with the CEO Ria Burrage-Male and their captain, Lewis Prosser. Both of them said they wanted to be interviewed via email rather than a phone call so I emailed them the questions and they replied via email. I feel as if this had a negative impact on my work as I was unable to ask follow up questions and couldn’t delve deeper into the topic. The answers I received were good enough to write a story but probably lacked a little bit of cutting edge so I definitely think that I could have done with conducting the interviews via zoom/phone call to forge a better relationship with the interviewee and then subsequently get better answers. However, it was a good learning experience speaking to someone from a sport I don’t know much about and expanding my sporting knowledge.
When I wrote the article I found the best line from the interview, this came from the CEO where she discussed how a lack of funding meant that the association would have to raise money themselves to found their trip to India for the World Cup. Again, this was another good learning experience as I had to go through all of my quotes to find the best quote so that I could base my whole story around that. I led with that and talked about the financial implications qualifying for the World Cup had on the association before focussing on the playing side later in the story where I included quotes from Lewis Prosser. I thought that this would be the best way to structure it as this story was a follow on story from them qualifying for the Hockey World Cup rather than an immediate reaction piece from the playing side of things.
After writing the story I sent it to Graham and he gave me quite a bit of feedback which I have subsequently taken on board. Firstly he told me that in the industry copy is sent over via email so could be copy and pasted on to the website. I had put my work onto a word document and sent it over as a PDF. Graham advised me not to this in future as it made life unnecessarily difficult for the recipient. In terms of the actual written piece he said it a well written, professional piece of work which was nicely structured and accurate.
However, Graham gave me further advice on how to improve my work for future pieces. Firstly he explained that not everybody knows what a “CEO” is and that I should use the term ‘chief executive’ in future. He also recommended that I locate Sophia Gardens as some people may not be aware that it is in Cardiff. The other housekeeping advice I was given is that the numbers 1 to 9 should be written out like “one, two” etc and from ten onwards they can be written as a number.
In terms of the actual journalistic advice, I was told that I should include more meaningful detail. This ties in with what I said previously about not delving deeper into the answers I was being given as I conducted by interviews via email. The advice I was given is that I should have asked how many attempts it’s taken Wales to qualify to give the reader some perspective on their achievements and that I should have asked the chief executive how much money they receive from Sport Wales and how much they needed to raise before going to the World Cup. Graham explained to me that asking these sort of hard hitting informative questions is this difference between good journalism and bland corporate PR content.
From this piece of work on placement I have learnt a lot about how to improve as a sports journalist. I have learnt that conducting interviews via email isn’t the best way to get good answers from people and doesn’t allow follow up questions from potentially interesting answers. In future, I will make more of an effort to ensure I conduct interviews via zoom, or a phone call as not only will I receive better answers but I will also increase my confidence as a journalist. This is something else that needs improving as becoming a more confident journalist will enable me to speak to more people, ask better questions and subsequently get better stories.
I also took further learnings on how to structure my stories and I will use the advice Graham gave me about writing numbers as I look to improve throughout my placement with Dai Sport.
To summarise, I believe that this first piece of work with Dai Sport has shown me where I need to improve as a journalist and will stand me in good stead for the rest of my placements. I’ve taken some significant learnings from writing this piece and now where I need to improve in the future. As mentioned throughout, the main learning I have taken is to make more of an effort to arrange interviews where I can talk to the interviewee instead of doing it online. This is something I have noted and now know not to make the mistake again. It was an enjoyable piece of work to put together and I’m looking forward to writing more pieces for Dai Sport using this piece as a learning curve before producing better quality pieces of work.